A woman with glasses, red lipstick, and a black t-shirt adjusting headphones in a recording studio with a patterned wall, a microphone, and a laptop on a wooden table. photo of sydney o'brien, content marketing and messaging specialist for mompreneur

Instagram Changed. Buyers Changed.

Your Content Strategy needs to, too.

What used to work on Instagram, trendy Reels, quick tips, “just show up”, doesn’t cut it anymore.

Today’s buyers are slower to decide, need more trust, and expect more value before they buy.

That means your content needs to do more than look good. It needs to lead people somewhere.

No more posting and praying.
Start building a strategy that matches how people buy now.

Open laptop displaying a spreadsheet with a content planning schedule for a week, including columns for content type, dates, email, and social media plans.

The Buyer Journey Content Map shows you how.

✅ Know what your audience needs to hear at each stage
✅ Create content that builds trust across any platform
✅ Turn random posts into a plan that leads to sales