Episode 53: Why NOW is Time to Start Your Instagram Strategy
Hello, and welcome back to another episode of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms. It has been a while since I've been here, but this is episode 53, and I'm thrilled to be back! We took a little bit of a break because, well, summer is wild. It's a very chaotic time for lots of families, and mine was no exception.
But now that the chaos of summer is over, kids are back in school, or if you're a homeschooling family like me, you're just homeschooling, and routines are thriving. Today, we’re diving into why now is the absolute ideal time to focus on having a solid Instagram strategy. I’m going to share some actionable tips and a clear plan to help you make the most of this opportunity.
The Importance of an Instagram Strategy for Mom Business Owners
As a mompreneur, balancing the demands of your business and your family is no easy feat. That’s why having a well-planned Instagram strategy is essential. Now that summer activities are winding down, and routines are re-establishing, it’s the perfect time to ensure your Instagram efforts are aligned with your business goals. A solid Instagram strategy is not just about growing your followers; it’s about connecting with the right audience who will engage with your content, trust your expertise, and eventually become loyal customers.
How to Attract the Right Followers on Instagram
The first step in any successful Instagram strategy is growth. But let’s be clear—it’s not about having a ton of followers; it’s about having the right followers. You want to attract people who are genuinely interested in what you offer and are likely to engage with your content. These ideal followers are the foundation of your Instagram marketing efforts. Without them, the rest of your strategy won’t be nearly as effective. Start by refining your content to speak directly to your target audience, using relevant hashtags, and engaging with potential followers who fit your ideal customer profile.
Boosting Engagement to Increase Reach
Once you’ve attracted the right followers, the next step is engagement. Engagement is the key to increasing your reach on Instagram. When your followers interact with your content—by liking, commenting, sharing, or saving your posts—it signals to Instagram that your content is valuable, which in turn, helps more people see it. But engagement is more than just a numbers game; it’s about starting conversations, gaining insights through market research, and building connections that will benefit your business in the long run.
Building Trust with Your Instagram Audience
In the world of Instagram marketing, trust is everything. Once you’ve built a connection with your audience, the next step is to establish trust. Your followers need to see you as an authority in your industry, someone who can genuinely help solve their problems. Trust is built over time, through consistent, valuable content that addresses your audience’s pain points and demonstrates your expertise. The more your audience trusts you, the more likely they are to purchase from you when you promote your offers.
Promoting Your Offers Effectively
Finally, with a foundation of growth, engagement, connection, and trust in place, you’re ready to promote your offers. But promotion on Instagram isn’t just about posting a sales pitch; it’s about positioning your offer in a way that resonates with your audience and meets their needs. Your promotion should be framed in a way that makes your followers feel like they need what you’re offering, compelling them to take action and make a purchase.
Now is the perfect time to reassess and strengthen your Instagram strategy. With routines back in place and more people spending time online, you have a prime opportunity to connect with your audience and drive your business forward. Remember, a successful Instagram strategy isn’t just about content—it’s about knowing your audience, fostering connections, building trust, and effectively promoting your offers. If you’re unsure where to start or feel like there might be gaps in your strategy, be sure to take my free “Find and Fix the Gaps in Your Instagram Strategy” quiz. It’s designed to help you pinpoint exactly what you need to focus on to ensure your Instagram efforts lead to real business results.
I can’t wait to see what you achieve with your Instagram strategy this fall! Be sure to follow me on Instagram at @socially.yours.strategist so I can support you on your journey and share some love for your content.
