Episode 64: Audit for Profit 2: Increasing instagram Engagement
Audit for Profit 2- How to Boost Your Instagram Engagement and Drive Real Results
If you’re tired of pouring time and energy into Instagram posts that get little more than crickets in response, you’re not alone. So many mompreneurs fall into the trap of posting content, crossing their fingers, and hoping for engagement. But what if there were a smarter, more strategic way to use Instagram to grow your business?
In this episode of our Audit for Profit series, we’re diving into the critical steps for auditing your Instagram engagement. Why? Because engagement is the lifeblood of Instagram. The more your audience interacts with your content, the more reach you get—and that means more opportunities to build trust and turn followers into paying clients. Here’s how to make sure the effort you’re putting in actually drives results.
Why Auditing Engagement is the Key to Your Instagram Success
Before we jump into the “how,” let’s talk about the “why.” Engagement isn’t just about vanity metrics or seeing your follower count grow; it’s a powerful indicator that your content resonates with your audience. When people engage—through likes, comments, shares, and saves—it signals to Instagram that your content is worth sharing more widely. More reach means more people seeing your content, which ultimately leads to more potential clients.
What is an Engagement Audit?
An engagement audit on Instagram is about looking at what’s working and what’s not. It helps you zero in on the types of posts, captions, and calls to action that genuinely connect with your audience. Auditing your content lets you identify patterns, understand what resonates with your audience, and cut out what doesn’t work. And when you’re juggling a business and family life, this kind of clarity is a game-changer.
Steps for Conducting a Simple Instagram Engagement Audit
Ready to dig into your Instagram insights and start using data to shape your content strategy? Here’s a step-by-step guide to conducting an engagement audit tailored to busy mompreneurs.
1. Understand Why Engagement Matters (More Than Ever!)
If you’re spending time posting without seeing engagement, it’s easy to feel discouraged. But instead of giving up, an audit can reveal valuable insights into what drives your audience to engage. Increased engagement:
Boosts the visibility of your posts, even among non-followers.
Increases the likelihood that Instagram will show your content to a broader audience.
Helps build a loyal, connected audience that’s primed to buy from you.
By focusing on posts that get high engagement, you can create a content strategy that aligns with what your followers want—saving you time and frustration.
2. Look for Engagement Trends in Your Content
Instagram Insights is an invaluable tool for this. To start, head over to your Insights, set the date range to the last three months, and filter by engagement. Take note of:
Most Commented Posts: Comments indicate that people feel strongly enough to respond—so these posts are key for building connection and trust.
Top-Performing Formats: Whether it’s Reels, carousel posts, or single-image posts, see which formats get the most interaction.
High-Engagement Topics: What subjects do your followers respond to most? Identifying these trends will help you replicate success.
Example: For many mompreneurs, sharing relatable stories about balancing work and family life can drive higher engagement. If your audience loves these posts, plan to include similar content in your strategy.
3. Determine What’s Working (and What’s Not)
An audit isn’t just about celebrating your wins—it’s about cutting what isn’t working. Look for posts with low engagement and ask yourself why they may not have resonated. Was it the topic? The timing? The call to action? Knowing what doesn’t work is just as valuable as knowing what does.
By focusing on your successful posts, you can optimize your content plan to highlight the types of content that drive engagement. This way, you’re no longer spending time on content that doesn’t get results.
4. Develop a Consistent Strategy for Engagement
Consistency is key when it comes to engagement, but that doesn’t mean posting every day. Posting just to stay active without a strategy leads to “post and pray” syndrome. Instead, focus on a content plan that speaks to your audience’s needs and interests. For instance:
Personal Stories: Posts that reveal your journey and struggles as a mompreneur help your followers feel connected to you.
Engaging Questions: Asking questions in your posts can spark conversations and encourage more comments.
Tip: Engagement doesn’t stop with posting! Make sure to interact with your followers by responding to comments and engaging with their content too. This shows you value their input and strengthens your relationship with them.
5. Replicate What Works for Long-Term Engagement
Once you know what content gets the best engagement, build on it. For example, if educational posts or “how-to” guides are a hit, make them a regular part of your content. Not only will this keep your audience coming back for more, but it also positions you as a trusted resource in your niche.
Example: If you’re a health coach and your followers love posts about quick, healthy snacks, make it a series! This helps you create repeat engagement and fosters a stronger connection with your followers.
How Engagement Audits Help You Drive Sales
An audit isn’t just about gaining followers; it’s about creating a sustainable strategy that drives sales. More engagement means more chances to connect with your followers and build the trust that’s essential for sales. And with the holiday season around the corner, now is the ideal time to start fine-tuning your strategy.
If you know what resonates with your audience, you can create posts that drive engagement, which then leads to connection and trust. By the time you’re ready to make an offer—whether it’s for Black Friday or another special promotion—your audience is primed and ready to buy.
Ready to Dive Deeper? Join My Black Friday Offer for In-Depth Auditing
Auditing your Instagram engagement is just one piece of the puzzle. If you’re serious about getting results from Instagram without spending all day on it, make sure you’re on my email list for a special Black Friday offer! This offer will help you take your Instagram strategy to the next level, showing you how to audit and refine every aspect of your content for maximum impact.
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