Episode 66: Audit for Profit 4- 5 Things Holding Back Your Instagram Sales (That I Fix in an Audit)
5 Steps to Making Instagram Work for You—Not Against You
Are you spending way too much time on Instagram but still not seeing the sales you were hoping for? It’s not your fault—it’s your strategy. A disconnected strategy leads to missed opportunities and wasted time, but an Instagram Strategy Audit can change everything.
In today’s post, I’m breaking down how this process can transform your Instagram from a time-suck into a sales-generating tool. If you’ve been stuck in the “post-and-pray” cycle, throwing spaghetti at the wall to see what sticks, keep reading. We’re going to talk about the five key areas I analyze in my audits so you can finally start seeing results.
Why an Instagram Strategy Audit?
Let’s start with the basics: a random post that gets a handful of likes is nice, but it’s not enough to drive sales. Without a clear strategy, your audience doesn’t know what to do next. Think of it like when your kids build a tower of blocks without a solid foundation—it’s bound to tumble. That’s what happens when your Instagram isn’t aligned with your business goals.
An Instagram Strategy Audit ensures that every part of your profile and content is working together to guide followers through the buyer journey—from discovering your account to becoming a paying client.
The 5 Things I Audit to Boost Your Instagram Sales
Here are the five critical areas I dive into during an Instagram Strategy Audit to make sure your efforts pay off:
1. Profile Optimization
Your profile is prime real estate for attracting the right followers and turning them into clients. Here’s what I review:
Searchability: Ensuring your profile shows up in search results with targeted keywords.
Bio Clarity: Does your bio speak directly to your ideal client and tell them what to do next?
Action Points: From your link-in-bio to highlights, everything should make it easy for followers to learn more, connect, and take action.
An optimized profile does more than just look cute—it works for you by attracting engaged, ready-to-buy followers.
2. Content Creation Guidance
Your posts need to do more than look good—they need to work hard for your business. I analyze your past posts and their insights to pinpoint what’s working and where tweaks are needed.
Strong Hooks: Does your content grab attention right away?
Clear Calls-to-Action (CTAs): Are you telling your audience exactly what to do next?
Most of the time, small adjustments can take a post from meh to wow, leading to more engagement and more sales.
3. Engagement Strategy
Engagement is the lifeblood of Instagram—it drives the algorithm, boosts your visibility, and builds trust with your audience. During the audit, I provide:
Inbound Engagement Tips: How to spark more meaningful interactions with your posts.
Customized Outbound Strategy: Who to engage with and how to do it effectively, so you grow your audience with the right followers.
Engagement is a two-way street, and having a clear plan ensures you’re building relationships that lead to sales.
4. Keyword Optimization
Hashtags aren’t the MVP they used to be. Instagram’s SEO-based search system now prioritizes targeted keywords in your content.
I check if you’re using the right keywords to increase your reach and ensure your posts are seen by the people most likely to buy from you.
If your posts aren’t reaching at least 10% of your audience, it’s time to optimize.
5. Overall Strategy Alignment
This is the big-picture piece: making sure your content works together to guide followers through the five stages of my Instagram strategy—growth, engagement, connection, trust, and promotion.
Growth: Are you attracting the right people?
Engagement: Is your content sparking interaction?
Connection: Are you fostering relationships so your audience gets to know you?
Trust: Are you showcasing your expertise and the value of your offer?
Promotion: Are you guiding your audience to the sale?
Every post should have a purpose, and this part of the audit ensures you’re posting with intention, not just winging it.
The Results of a Strategized Instagram
When everything aligns—your profile, content, engagement, and strategy—Instagram stops being a time-suck and starts working as a tool to grow your business. Imagine having a clear roadmap, knowing exactly what to post and why, and watching your efforts finally pay off.
Black Friday Special: $600 Off Instagram Strategy Audits
If this sounds like exactly what you need, I’m offering a limited-time Black Friday deal: $600 off my Instagram Strategy Audit!
🛑 Only 7 spots available—because this process is in-depth, and I want to give every client the attention they deserve.
📩 Join the waitlist today to get early access when the spots go live next week. Don’t miss this chance to get a fully customized audit and start making Instagram work for you.
If you’re tired of putting in the effort without seeing results, an Instagram Strategy Audit can take the guesswork out of your approach. Let’s stop wasting time and make your Instagram a platform that grows your business.
