Episode 69: 3 Instagram Posts for Mompreneurs Too Busy Hiding the Elf to Plan Content

Dec 15

It’s mid-December, and you’re running on coffee and chaos. Between holiday parties, gift wrapping, and the never-ending elf antics, who has time to plan Instagram content? Here’s the good news: staying visible on Instagram doesn’t have to be stressful or time-consuming.

This post breaks down three quick and easy Instagram post ideas that work perfectly for busy mompreneurs. These posts are designed to help you connect with your audience, stand out in a sea of holiday sales, and keep your Instagram active—without losing your holiday sanity.

Why Instagram Still Matters During the Holidays

The holiday season can feel overwhelming, and you might wonder if you can just take a break from Instagram. After all, everyone’s busy, right?

While it’s true that engagement can dip during this time, your audience is still scrolling. Whether they’re hiding from family chaos in the Target checkout line or procrastinating on gift wrapping, they’re online. Staying consistent on Instagram—just a few posts a week—keeps your business top of mind.

Come January, when the holiday dust settles, your audience will be ready to re-engage. And guess who they’ll remember? You.

The key to cutting through the holiday noise is connection. Your audience doesn’t need more ads—they need posts that resonate, comfort, and inspire.

Quick Instagram Post Ideas for Busy Mompreneurs

When you’re juggling all the holiday madness, these three types of Instagram posts will help you stay consistent without overthinking your strategy.

1. Personal Instagram Posts That Show Your Real Life

Personal posts are quick snapshots of your everyday holiday chaos. They’re short, relatable, and easy to create. These posts remind your audience that behind your business is a real person who understands their struggles.

For example, you could share:

“Every year, my 4-year-old circles every single toy in the holiday catalog. Trying to narrow down his wish list was a traumatic experience for everyone involved. What’s the most outrageous thing on your kid’s Christmas list this year?”

Personal posts like these spark engagement because they’re highly relatable. They show your audience that you’re just like them—figuring out the holidays one coffee at a time.

2. Storytelling Posts That Build Emotional Connection

Storytelling posts take things a step further by sharing meaningful moments. These posts are like mini blog posts on Instagram, with a beginning, middle, and end.

For example:

“Every year, I try to make Pinterest-worthy gingerbread houses with my kids. Every year, they end up looking like they survived an earthquake. But those messy moments are my favorite. They’re a reminder that perfection isn’t the goal—connection is.”

Storytelling posts are perfect for building trust with your audience. They show your values and help people feel seen and understood. Bonus: these posts are highly shareable, which can boost your reach during a competitive time of year.

3. Connection Posts That Break Through Holiday Noise

Connection posts are simple, heartfelt messages that address your audience’s emotions during the holidays. This time of year can be tough—financial stress, loneliness, or the pressure to make everything perfect.

Your audience doesn’t need more perfection on their feeds. They need reminders that they’re not alone.

For example:

“Gentle reminder: You’re doing great. It’s okay if the cookies are burnt or the gifts aren’t perfectly wrapped. What matters is the love you’re putting into it all.”

Connection posts like this are quick to write but deeply impactful. They help your audience feel seen and remind them that your brand cares about them as people, not just customers.

How to Make Instagram Posting Easy During the Holidays

Batch and Schedule Your Posts: Set aside an hour to create your personal, storytelling, and connection posts, then schedule them to post automatically.
Post Less, But with Purpose: You don’t need to post every day. A few thoughtful, intentional posts are better than rushing to post daily.
Ignore the Metrics: Engagement might dip during the holidays, but consistency matters more than likes. Show up now, and your audience will be ready to re-engage in January.

What Not to Do on Instagram During the Holidays

Don’t overcommit. You don’t need to post every day. Prioritize quality over quantity.
Don’t post just to post. If it feels forced or off-brand, skip it.
Don’t stress about analytics. Lower engagement is normal this time of year, so focus on showing up consistently instead.

Plan for Success in the New Year

If you’re ready to start 2025 with a clear plan for Instagram content that works, I’ve got you covered! In January, I’m hosting a free 5-day challenge where I’ll show you how to create a stress-free Instagram strategy that leads to sales.

You’ll learn exactly what to post, why it works, and how to align your content with your business goals—without the overwhelm. Stay tuned for signup details!

Staying visible on Instagram during the holidays doesn’t have to be one more thing on your never-ending to-do list. Use these three types of posts to connect with your audience, break through the noise, and keep your business top of mind—all while still enjoying the magic (and chaos) of the season.