Episode 71: Stop Chasing Instagram Trends, Start Using Them Strategically
Trending Audio Won’t Save You Without an Instagram Strategy
If you’ve ever found yourself scrolling through Instagram, saving trending audio clips, and thinking, “This one’s going to be perfect for my next Reel!” only to see crickets in your comments or likes—you’re not alone.
Here’s the hard truth: chasing trends isn’t the key to growing your business on Instagram. Strategically using trends is.
In this post, I’ll walk you through how to make trending audio work for your business. You’ll learn:
Why hopping on trends without a strategy is a waste of time.
A quick, no-scroll method to find trending audio in under 5 minutes.
How to align trends with your Instagram strategy to turn followers into buyers.
Let’s dive in and make Instagram less stressful—and more profitable—for your business.
Why Trending Audio Alone Isn’t Enough
Trending audio can feel like a golden ticket. Instagram loves trends, so using popular audio can boost your visibility, increase engagement, and even simplify content creation. But here’s the catch: if your trending Reels aren’t aligned with your business goals, all those extra likes and views won’t translate into sales.
For example:
If the people engaging with your trending Reel aren’t part of your target audience, it’s just vanity metrics.
If you don’t have a clear strategy to guide viewers toward buying from you, that viral post is just a flash in the pan.
Your time is valuable. As a busy mompreneur, you don’t have hours to waste on content that doesn’t deliver results. That’s why every piece of content—including trending Reels—should serve a specific purpose in your overall Instagram strategy.
How to Find Trending Audio Without Endless Scrolling
Let’s be honest: the Reels tab on Instagram can be a black hole. One minute you’re saving a trending sound, and the next, you’ve spent 45 minutes laughing at dog videos.
Here’s a no-fail method to find trending audio in under 5 minutes:
Use Instagram’s Professional Dashboard:
Go to your Instagram profile and tap on the “Professional Dashboard” button.
Scroll down to the section labeled “Trending Audio.”
Tap to explore top trending sounds, see how others are using them, and save the ones that fit your brand.
Check for Trending Icons:
When scrolling through Reels, look for the small arrow next to the audio title at the bottom of the screen. This arrow indicates that the audio is trending.Set a Timer:
Avoid endless scrolling by giving yourself a strict time limit—5 minutes max. Your goal is to find a few relevant audios that align with your brand, not fall down the Instagram rabbit hole.
How to Align Trends with Your Instagram Strategy
Using trending audio isn’t just about being trendy; it’s about being intentional. To maximize its impact, align your trends with your overall Instagram strategy. Here’s how:
1. Amplify Your Message, Don’t Distract From It
Trends should complement your brand voice and messaging—not overshadow them. Before choosing an audio clip, ask yourself:
Does this align with my brand values?
Does it support the message I’m sharing in this post?
For example, if you’re promoting a service, choose upbeat and action-oriented sounds that encourage viewers to take the next step.
2. Align Trends with Your Buyer Journey
Every piece of content you create should serve a specific role in your customer journey. This is where my 5 Steps to Sales on Instagram framework comes in:
Growth: Use trending audio to grab the attention of your ideal audience and bring them into your world.
Engagement: Choose sounds that encourage interaction, like leaving a comment or sharing the Reel.
Connection: Show your personality or share relatable moments using trends to foster a deeper bond with your audience.
Trust: Highlight your expertise or share results to build credibility.
Promotion: Use trends to creatively promote your offer by focusing on transformation, not deliverables.
By aligning trending audio with these five steps, you’ll turn every Reel into a purposeful tool that moves your audience closer to becoming a customer.
Why Strategic Trends Save You Time
As a mompreneur, your to-do list is already overflowing. You don’t have time to create random content that doesn’t drive results. When you align trends with your strategy:
You maximize the impact of every post.
You save time by creating with purpose instead of guessing.
You build momentum that leads to consistent sales.
Remember: trending audio is a tool, not the goal. Use it intentionally to amplify your strategy, connect with your audience, and drive results.
Ready to Simplify Your Instagram Strategy?
If you’re feeling overwhelmed by content creation or just don’t have the time to figure it all out on your own, I’ve got you covered.
Inside the Content Clarity Collective, you’ll get:
Weekly curated lists of trending audio.
Pre-strategized post prompts that align with your goals.
Step-by-step guidance to create content that converts.
No more guessing, no more stress—just a clear plan to turn your followers into buyers. Click here to join today and let me take the guesswork out of your Instagram strategy.
Trending audio can be a powerful tool for visibility and growth—but only when it’s aligned with a solid Instagram strategy. Don’t let trends become a distraction. Instead, use them to amplify your goals, save time, and move your business forward.
Your audience is waiting. Now it’s time to use Instagram strategically to connect, engage, and make more sales.
MENTIONED IN THIS EPISODE:
Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers with the 5 Steps to Sales on Instagram Strategy that has helped hundreds of other mompreneurs stop wasting time on content that doesn’t convert.
Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective
Connect with me on Instagram: @socially.yours.strategist
