Ep 80: Why AI is Tanking Your Instagram Engagement (and What to Do Instead!)

Mar 14

Is AI Killing Your Engagement? Here’s How to Fix It

You know that moment when you open Instagram, coffee in hand, ready for a quick scroll—and then 30 minutes later, you realize you don’t remember a single post you just saw? Yeah, that’s the AI effect.

AI-generated content is everywhere, and while it’s convenient, it’s also forgettable. And forgettable content? That’s the last thing you want when you’re trying to grow your business on Instagram.

The AI Trap: Why It’s So Tempting

Let’s be honest—AI is basically screen time for business owners. Just like you sometimes hand your kids a tablet for five minutes of peace, AI feels like the quick fix when you’re overwhelmed and need to check content off your to-do list.

And listen, I get it. I use AI too. But there’s a big difference between using it as a tool and letting it take over your voice.

AI is fast. It’s easy. It saves brain power. And when your to-do list is a mile long, it’s an easy button. But just like too much screen time turns kids into overstimulated gremlins, relying too much on AI turns your content into bland, forgettable noise.

The Problem With AI-Generated Content

Too much AI in your content is like too much screen time for kids—eventually, it backfires. Here’s why:

It’s generic. AI-generated posts often feel... off. Maybe it’s the overuse of emojis or phrases like “game changer” or “sales machine” that don’t quite match your tone. If it sounds like every other post out there, it’s not doing you any favors.
It doesn’t build trust. People buy from people they connect with. If your content sounds robotic or impersonal, it’s not helping your audience trust you.
It blends in. Instagram is a crowded space. Your content has to stand out, not get lost in the noise.
It doesn’t know your audience like you do. AI can generate ideas, but it can’t tap into your unique voice, experiences, or the little nuances that make your audience feel like you really get them.

And here’s the kicker—people are getting burnt out on generic content. They don’t want another AI-generated post full of vague advice and motivational fluff. They want to read something and think, wow, they really get me. They want stories that make them feel like they’re not alone. They want a reason to trust you over everyone else. AI can’t quite do that for you.

Why More Content Isn’t the Answer

A lot of business owners struggling with engagement try posting more often, hopping on trends, or increasing their use of trending reels, hoping to boost visibility. But if your content isn’t personal, it’s not going to get the results you want.

If you’re:

Posting frequently but not getting engagement
Creating content that educates but doesn’t lead to sales
Giving tons of tips but not positioning yourself as an expert
Getting a handful of likes but not building trust…

Then your content isn’t working for you. And it’s not your fault.

There are so many free content calendars, post planners, and AI-generated captions that help you check the “post something” box. But they don’t create conversations. They don’t position you as the expert people trust enough to buy from. They don’t drive sales.

How to Fix Your Content (Without Wasting Hours)

If you’ve been posting more, trying out trending reels, or experimenting with AI and still not seeing engagement, it’s time for a strategy shift. That’s exactly why I created What the Heck to Post Content Map.

Instead of guessing what to post, this content map auto-generates three months of strategic post ideas tailored to your business and audience. That means you know exactly what to post to foster connection, build trust, and—most importantly—turn your followers into paying clients.

What Your Content Should Be Doing Instead

Instead of just posting to fill your feed, your content should:

✅ Make your audience feel like they’re in the right place – The moment they read it, they should know you “get” them.

✅ Show why they should trust you – Instead of just giving away endless value, position yourself as the go-to expert.

✅ Highlight your unique approach – So that you stand out in your niche and attract your ideal clients.

✅ Create engagement that actually leads somewhere – Not just a few likes, but real conversations that turn into sales.

Real Results From Real Business Owners

After just one week of using the What the Heck to Post Content Map, one of my clients saw a 37% increase in engagement and saved two hours of content creation time.

Limited-Time Offer (Plus Bonuses!)

Because I’m celebrating some big personal milestones—my husband’s birthday and his 10-year cancer-free anniversary—I’m running a special sale. This week only, you can grab What the Heck to Post Content Map for only $67 (normally $97)!

And because engagement is everything on Instagram, I’m throwing in two bonuses to make sure your content actually works for you:

🎁 Bonus #1: Engagement Checklist – A step-by-step guide for what to do before, during, and after your post to maximize engagement and spark conversations that lead to sales.

🎁 Bonus #2: Fast Bio Formula – So when your engagement gets your content seen by new people, your optimized bio actually gets them to hit that follow button (and eventually buy from you).

All of this—three months of content ideas plus these two bonuses—for just $67! But the sale ends Saturday, March 22nd.

Don’t waste another minute on content that doesn’t convert. Grab your What the Heck to Post Content Map & bonuses today before the sale disappears!