Ep 92: Summer Instagram Content Plan for Busy Mompreneurs
How to Post Less, Sell More, and Actually Enjoy Your Summer
Let’s be real: summer doesn’t care about your content calendar.
Between the travel, camps, and snack demands every 7.5 minutes, Instagram is probably the last thing you want to deal with. But ghosting your account completely? That’s gonna hurt your engagement—and make it way harder to get sales rolling when your audience comes back ready to buy in the fall.
So what do you do when you want to stay visible, but not be chained to your phone?
Here’s how I plan Instagram content in under an hour a week—without sacrificing flexibility or strategy.
Why Most Content Plans Fall Apart in Summer
The biggest mistake? Thinking you need to post every day to stay relevant.
The second biggest? Using random ideas that aren’t connected to your offers.
Without a plan, you either:
Don’t post at all
Post last-minute fluff that doesn’t connect or convert
Neither leads to sales. And both lead to burnout.
What Makes This Summer Content Strategy Different
Unlike other content calendars that just hand you prompts or trends, this approach is built on a full strategy that moves followers toward buying—without needing you to post daily or guess what will work.
It gives you:
✅ Flexibility for your schedule (because life happens)
✅ Flexibility for your content (because Instagram changes)
✅ A structure you can stick with even when routines shift
It’s based on my 5 Steps to Sales on Instagram:
Growth
Engagement
Connection
Trust
Promotion
You’ll plan content around these 5 goals, so every post leads somewhere. (Not just a dopamine hit from likes.)
How I Plan My Summer Instagram Content
Step 1: Block out busy days or vacation weeks
Step 2: Add in any promotions I’m planning
Step 3: Label each post I plan to create with one of the 5 strategy steps
Step 4: Batch a week at a time based on my monthly plan
Step 5: Stay open to what’s trending—but only if it fits the message I already mapped out
That way, I’m not scrambling to figure out what to say—and I’m not starting from scratch if plans shift (because let’s be honest, they will).
You Don’t Need to Be Everywhere. You Just Need a Plan That Works.
If you’re tired of winging it and want your content to actually work for you this summer...
👉 Come to my $7 Stress-Free Summer Content Planning Workshop
We’ll plan your summer content together, using this exact method.
You’ll walk away with:
A clear monthly content plan based on your real life
Post ideas that actually build toward sales
A system that adjusts with your summer schedule—not against it
More freedom, more strategy, and way fewer “what do I post?” moments
💻 Save your seat now and let’s get your summer content planned—without the stress.
