The Content Plan That Actually Leads to Sales

(Without rewriting captions 47 times or chasing every trend)

Skip the small talk, i'm ready! →

Woman with long dark hair, black glasses, red lipstick, wearing a black and white checkered top and a bright red skirt, sitting on a dark couch holding a white mug, picture of Sydney O'Brien content marketing and messaging strategist for mompreneurs

First, let’s be clear: You’re not doing anything wrong.

You show up. You post (even when your brain is fried). You test things, trying what looks like it should work.

That takes effort, and it’s more than most people give themselves credit for.

But if content still feels like a time suck with nothing to show for it, it’s not because you’re lazy or uncreative.

It’s probably because no one’s handed you a strategy that works for your business and your actual life.

Text reading, 'You know your content deserves better than a 'wing-it' strategy.'

A social media analytics page showing insights about Instagram Reels, including likes, comments, saves, and shares, with a message box saying "Sydney!! I got 2 discovery calls from today's prompt!!" and a highlighted text box that says "Fix that in just 1 hour." The page also notes a total of 3,268 views and engagement statistics.

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A thinking face emoji with a speech bubble, followed by a quote about the importance of strategy in social media posting.

An angry face emoji with steam coming out of its nostrils, and a quote about the ineffectiveness of viral hooks and trends for sales.

An emoji with a scrunched face, and a message about engagement and dopamine fade, emphasizing that real buy-in is rare.

Text graphic with purple and black text stating, '4 REASONS YOUR INSTAGRAM POSTS AREN'T SELLING'.

List of four social media posting mistakes marked with red Xs, including posting without a plan, using borrowed messaging, getting engagement from friends instead of potential clients, and working harder without seeing sales results.

After helping hundreds of business owners in dozens of industries, here’s what i know works:

Text describing the components of an effective social media content plan, including key strategies and tips for engaging marketing.

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Text saying, 'Get your simple content system that's rooted in strategy, built around you, and designed to convert followers into paying clients.'

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I'm ready to book my session! ↠

This is your business, your goals, your messaging — clarified

And turned into a plan that actually works with your brain, your bandwidth, and your schedule.

No fluff. No guesswork. Just real support and a clear plan that finally makes sense.

This isn’t a course you’ll half-finish.

It’s not another calendar full of generic post ideas.

And it’s definitely not a cookie-cutter “trend” or “hack” pulled from someone else’s “strategy”.

i need that more than another coffee!

Here’s what you get:

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Your personalized content plan ($497 value)

A Google Sheet that maps out 6–8 weeks (if you fill out your intake form, we’ll get more done!) of strategic content, tailored to your goals and buyer journey. So you’re not starting from scratch every time you open Instagram- you're following a plan that’s built to lead to sales.

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Messaging that Converts ($197 value)

You’ll know exactly what to say, how and when to say it, and why it works- in your voice so it attracts and converts your dream clients.

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A recording of our session ($47 Value)

No scribbled notes or forgetting what we talked about. Rewatch anytime you want a refresh, or when you're planning future content and want to stay aligned.

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Bring your podcast, blog, or email content ($197 value)

Want everything working together across platforms? We can pull in your long-form content and shape your Instagram strategy around it — so your marketing feels cohesive and way less time-consuming.

Most clients save 2+ hours per week just by having a plan in place
If you pay yourself $50/hour, that’s $400/month back in your pocket- not including the mental load this clears up

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Text outlining a service package with four points: a 60-minute strategy call, one business day of Voxer support follow-up, a Google Sheet with content strategy and mapped-out posts, and a full call recording. The price is $197.

less talk, more planning!

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What other Mompreneurs have said after working with me:

“I have a new business and I was so nervous about the responses I would get, because my numbers are low (or so I thought), but the feedback I got was amazing. It highlighted what I have done well, and gave me GREAT advice on things to work on.

It wasn't just fluff either. It's easy, well explained, actionable steps I can take.

She went above and beyond what I could have imagined.”

Magan Outlaw, Financial Coach

“I got a lead this morning from Instagram and I haven't had a lead from Instagram... like I can't even remember the last time I got a lead from Instagram! It has been so long.

Something about your prompts is doing something magical for my content!”

Caroline Hull, Podcast Strategist

Text-based graphic with purple title that says 'This is for you if:'. Below are three checklist items with green check marks: 1. 'You’ve been posting but still aren’t seeing sales', 2. 'You’re tired of guessing what to say or chasing random ideas', 3. 'You’re ready for your content to feel easier and actually do something for your business'.

save my spot! ↠

What other Mompreneurs have said after working with me:

"I feel like it’s some kind of magic to have you tell me what to post and then while I’m just going about my life someone buys a thing minutes later that was in the post.

I know that’s how this is supposed to work but it’s magic! Thank you!"

Brianna Green, Toy Maker

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“It made creating engaging content on Instagram so much easier. Not only is my content getting more engagement, but it's also just helping me show up in a more intentional way on Instagram.

My engagement is already up 37% after one week!”

Caroline Hull, Podcast Strategist

I'm an Instagram Strategist that helps mompreneurs save time and increase their profits with custom strategies.

I'm a mom of 3 young kids, a homeschooler, and a military spouse. Believe me when I say I understand the stress of wearing all the hats to accomplish all the things.

Moms don’t have time for things that aren’t going to get them results. Especially mom business owners.

We don’t have the luxury of testing a bunch of type of posts, trying to copy what other businesses are doing and seeing what the results are.

We need the results now so we can get back to being moms.

We need a strategy we know will get us clients and sales.

When I was able to come up with a system to make sure all these 3 pieces were happening, I was able to get more leads for myself and my clients whose accounts I manage. All while only working 10 hours a week.

And I want to share that system with you.

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Hey! I'm Sydney

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say less, i'm in!

Frequently Asked Questions

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Yes! Especially if you’ve been posting for a while but not seeing results.
We won’t dive deep into your offer logistics or copy, but we’ll clarify how to use your content to guide people toward buying it.
So we’ll look at who it’s for, why the need it, your unique selling proposition, messaging, and how we can relay that in content that guides leads down the buyer journey.
Nope! This works whether you’re in a promo season or building long-term, evergreen content.
Yes — you’ll get 1 business day of Voxer access after our call for questions or small tweaks.
Trends and how people consume content change so quickly I always start with a content plan so we have a map of what to post to lead your people to buying, without taking exact, word-for-word reel/posts into account.

I give you the blueprint of post topics, goals, general content and then you can schedule or batch it in conjunction with whatever is trending for maximum reach and engagement.

If that’s not something you want to do, I suggest paring your content plan with Content Clarity Collective.