Episode 42: 5 Things Mompreneurs Need to do on Instagram to Get Clients

May 5

When it comes to Instagram, it's easy to get caught up in the cycle of posting content without seeing the desired outcomes. But fear not, because I'm here to guide you through five indispensable strategies that will transform your Instagram presence into a powerhouse for attracting clients and generating sales.

Engagement: The Heartbeat of Your Instagram Strategy

Engagement is more than just likes and comments; it's the lifeblood of your Instagram presence. There are two essential components: inbound engagement, where others interact with your content, and outbound engagement, where you actively engage with others. Don't overlook the power of intentional engagement—it's the key to building meaningful connections and driving sales.

Direct Message (DM) Strategy

I know a lot of us have this fear or anxiety around reaching out to people via DMS. Which I totally get, because I know I have gotten so many that are so skeezy, but DMs are so important, and there is a way to do it. And it's easier than you would think.

Because DMs are where a ton of nurturing and even selling happens, you are much more likely to convert someone from a follower into a lead or from a follower into a client or customer. If you're able to talk to them, one-on-one in DMS as opposed to in a comment on a piece of your content.

So having a DM strategy for when you get new followers, when you have engaged followers, when they're commenting on a bunch of your stuff, you can DM them. You should have a DM strategy for that, for following up with people who respond to your stories, like the engagement stickers on your stories. All of this brings you closer to that needed connection that helps you have a relationship with your followers so that you understand their needs and can help them with your offers.

Stories: Your Secret Weapon for Connection and Conversion

Stories may have lower reach than traditional posts, but they offer a direct line to your most engaged audience. Use stories to showcase your personality, gather market insights, and promote your offerings. By strategizing your story content, you can nurture connections and drive sales in a more personal way.

Content Strategy: Guiding Your Audience Down the Sales Funnel

Your content should do more than just fill the feed—it should guide your audience toward taking action. A well-defined content strategy ensures that each post serves a purpose, whether it's attracting new followers, engaging your audience, or promoting your products or services. By understanding your audience and aligning your content with your business goals, you can maximize your impact on Instagram.

Putting It All Together: Crafting a Cohesive Instagram Strategy

These strategies may seem like pieces of a puzzle, but when integrated seamlessly, they form a comprehensive Instagram strategy that drives real results. By combining engagement, DMs, stories, and content strategy, you can create an Instagram presence that not only attracts your dream clients but also nurtures them into loyal customers.

If you're ready to take your Instagram game to the next level, I invite you to join "Post with Purpose," my upcoming membership launching on May 22nd. Packed with trainings, scripts, and templates, "Post with Purpose" is designed to help mompreneurs like you create an Instagram strategy that fosters genuine connection and converts followers into clients. Don't miss out on the launch discount—send me a DM on Instagram @socially.yours.strategist for more information.

With the right strategies in place, Instagram can be a powerful tool for growing your business and connecting with your audience on a deeper level. So ditch the random posts and embrace a strategic approach that delivers real results. Your dream clients are out there—let's make sure they find you on Instagram.