Episode 58: The Instagram DM strategy that got me a 50% sale conversion rate
How I Achieved a 50% DM Sales Conversion Using Instagram (Without Feeling Sleazy)
Ever received a cold DM that made you cringe? You know the type—the one that jumps straight into a sales pitch and leaves you feeling gross. If you're tired of those sleazy tactics, but still want to leverage Instagram DMs for sales, this blog post is for you!
In my most recent Instagram launch, I hit a 50% conversion rate using nothing but DMs—without being pushy or salesy. Here's how I did it, and how you can, too!
1. Why Cold DMs Feel Icky (and How to Avoid It)
We’ve all been there: someone pops into your DMs with a canned sales pitch, and it just feels wrong. These types of messages don’t create connection—they make you feel like just another number. If you’ve ever sent one and instantly regretted it, don’t worry—you’re not alone.
The problem with cold DMs is that they focus on selling, rather than building a relationship. That’s where my DM strategy comes in.
2. Build Real Relationships First
Before you even think about pitching in a DM, you need to build a genuine connection. Instagram is a social platform—so, get social! Start conversations with your followers long before you have something to sell. When people feel like you’re truly interested in them, they’re more likely to trust you and, ultimately, buy from you.
In my case, I make sure to:
Engage early: Message new followers to say hello and start building rapport.
Reply to their stories: This is an easy way to start conversations that feel natural.
Focus on connection: Not every message has to be about business—get to know your audience outside of sales.
3. Why DMs Are Perfect for High-Ticket Offers
While you can (and should) promote on your Instagram feed, DMs are especially effective for high-ticket offers, like coaching or long-term courses. These products usually require a bit more personal touch to close the sale.
Instead of hopping on discovery calls (which don’t always work for a busy mompreneur schedule), I use DMs to have more flexible, meaningful conversations. DMs allow me to:
Get to know my audience’s struggles: I can dive deep into their unique needs and explain exactly how my offer solves their pain points.
Address objections: If someone’s worried about time commitment or price, I can respond personally and work through their concerns.
4. Lead with Value in Every Conversation
Here’s the key to my 50% conversion rate: I lead with value in every DM conversation. I don’t jump straight into a pitch. Instead, I focus on understanding the person I’m talking to and offering value long before I bring up a sale.
For example, I recently had a follower mention she was spending way too much time on Instagram without seeing results. I knew my Post with Purpose program could help her focus her content, so I mentioned it as a solution to her specific problem.
This personalized, non-pushy approach builds trust and shows your audience that you’re here to help—not just to sell.
5. Conversations Over Mass Marketing
The beauty of DMs is that they allow for more personalized interactions than mass marketing ever can. While email blasts and social posts are important, they don’t offer the same one-on-one connection you get in a DM conversation.
With DMs, you can:
Cater your pitch to each person’s unique needs.
Offer tailored advice: Instead of generic responses, you can speak directly to their struggles.
Build trust over time: Not every DM will lead to an instant sale, but it sets the foundation for future sales by nurturing relationships.
6. The Results: A 50% DM Conversion Rate
The last time I launched using my DM strategy, I hit a 50% conversion rate—and that’s just from Instagram DMs! The key to this success was the personal touch. People felt heard and understood, which led them to trust me with their business. They knew I wasn’t just pushing a product—I was genuinely interested in helping them solve their problems.
7. Want to Learn My DM Strategy? Here’s How!
If you’re ready to turn your DMs into a powerful sales tool (without feeling sleazy), I’ve got something special for you! My DM Strategy Training walks you through the exact steps I use to convert conversations into clients.
For just $27, you’ll get the step-by-step guide on what to say and when to say it, so you can start closing sales in a way that feels good to you and your audience. Head to the link below and grab it now!
Selling in the DMs doesn’t have to feel gross or uncomfortable. By focusing on authentic conversations, leading with value, and building trust over time, you can turn your DMs into a goldmine of opportunities. Just remember: it’s not about sending a million messages—it’s about having meaningful conversations that truly connect.
Ready to take your Instagram DMs to the next level? Snag my DM Strategy Training now and start turning those casual chats into real sales!
