How to Strategically Plan 1 Month of Content in Minutes

Want to listen on-the-go? Check out this podcast episode:

I know that managing your Instagram presence can sometimes feel like figuring out why your toddler is crying after giving them the exact thing they asked for.

But don't you worry, because I'm here to shed some light on the importance of planning and strategy when it comes to rocking your Instagram game.

From Chaos to Cohesion

No more staring blankly at your phone, wondering what to post. Planning your Instagram content is like having a roadmap to success. It ensures that your feed stays cohesive, your brand message is clear, and your followers always have something exciting to look forward to. So grab a cup of coffee (or maybe a double-shot espresso), sit down, and plan your content like a pro. It's the secret ingredient to an Insta-worthy feed that keeps your audience engaged, craving more, and ready to buy.

What's "Strategy" anyway?

Strategy can sound like an intimidating buzzword. But trust me, it's the secret sauce that takes your Instagram presence from "meh" to magnificent. A well-thought-out strategy involves understanding your target audience, setting goals, and crafting a consistent brand narrative. It's about knowing what makes your business unique and finding creative ways to showcase it on Instagram. Also, it makes sure your business and it's social media fits into your life instead of overruling it.

Work Smarter, Not Harder

As a mom business owner, time is your most valuable asset. Planning your Instagram content not only ensures a consistent flow of captivating posts but also saves you precious hours in the long run. Imagine spending a couple of hours each week mapping out your content, scheduling your posts, and automating routine tasks. With an organized plan in place, you can focus on what matters most—your business and spending quality time with loved ones.

This is how I strategically map out a month of content, for my own account and for my clients.

Embrace the power of organization, set your goals, and get ready to watch your Instagram presence soar. Remember, a well-planned feed not only saves you time but also helps you connect with your audience on a deeper level. And if you're ready to take things up a notch, our Personalized Strategy Services are here to transform your Instagram presence into a powerhouse of growth.

If you're interested in saving hours each week with your own Personalized Strategy, complete with what to post and when, fill-in-the-blank content templates, stories strategies, and a whole bunch more stuff click here to learn more.

Video transcript if you're not a video person:

So the planner I use is just in Google Sheets. I know some people also use Trello, it’s just kind of whatever you prefer.

And I know you’ll see spots for emails too but I'm just gonna go over the social media aspect because that’s what I do. I’m not an email expert so I'm not the person to help with that

I always do the overall plan first, you’ll see what I mean in just a minute, and then go back and fill in the details of what it will look like. And I do it that way for 2 reasons: 1. There is an 80% chance One of my kids will interrupt me before I’m done and I don’t want to lose track and have to start over.

And 2. I can’t go from the strategy side of things right to the creative side of things like that. My brain won’t do it. So I break it up.

So for social media I usually do at least 3 posts a week.

First thing I do is look at what I have coming up in life and in business. Launches, sales, holidays, anything like that. So I know I’m gonna be on vacation these days so I marked them a different color. So I’m not gonna be pitching a done-for-you service around the time because I won’t be around to do the work. Instead, I could do posts geared toward my guides that are already done and instant downloads so I can still make money while I’m having fun in Charleston.

Now I know I’m going to be launching my email funnel soon, so I’m going to be marketing my lead magnet more here so I have more leads to go through that funnel. I’m going to do trending audio reels to try and reach as many new people organically as I can.

I’ll also be doing more posts with the purpose of getting new followers so I can have more of those leads. Content that is shareable and will get lots of comments is good for that.

So then I’ll go in and pick a single pain point or pleasure point or objection for each post here and craft a carousel or reel around it.

Then I’ll go in and fill in the stories section, which I try to do every weekday. Usually a personal one like a behind-the-scenes or daily to-do list and then if it’s a post or reel day I will ask questions related to the topic of that post. That way I get more engagement which means more reach and I also can phrase the questions that give me that “yes ladder” so whatever I’m selling or promoting, whether it’s an offer or a blog or something else, it gets clicks and starts conversations with leads.

And a lot of this stuff you would get in a Personalized Strategy. You get 2 different options for content calendars that I link to you as well as content templates were I plan out the strategy aspect for you, you just have to put in depending on how many days you’re gonna be posting per week and, you know, what you have going on in your life. It’s just a copy and paste thing. I also give you story templates and content templates and you just put in your own pain point, pleasure point, objection, whatever is specific to that particular post and it’s purpose. And it saves you a bunch of time and you get all this strategy done for you. If that is something you want to learn more about, click the link below.