Plan a Month of Instagram Content in Less Than 20 Minutes!
Greetings, Mompreneurs! In this blog post, we're delving into the intricate realm of content planning.
Before we jump into the strategic details, take a moment to assess your calendar. Any big events, vacations, or personal commitments? Knowing your schedule is crucial for aligning your content seamlessly with your life.
WHY PLAN AND BATCH INSTAGRAM CONTENT?
Now, let's talk about the game-changing approach of batch-creating and scheduling content. While it may seem daunting at first, especially for those new to the concept, starting small can make the process more manageable, saving both time and energy.
Aligning your content with your overarching business goals is key. For example, if you release a podcast episode every Monday, ensure your content for the week complements and promotes it, creating a cohesive narrative.
In my own content strategy, I've shifted towards fostering connections and understanding my audience's needs. This involves creating relatable and educational content that sparks conversations and builds the trust and authority necessary for successful sales.
HOW I CHOSE POST TOPICS
Themes are an excellent way to add coherence to your content. As I'll be selling resources related to launching in February, my January topics revolve around the intricacies of launching, from relatable content about creating offers while managing kids to educational pieces on market research.
Posting on days when your audience is most active is crucial for maximum impact. Utilize analytics tools like Metricool to identify peak engagement times. And don't be afraid to skip days when your audience is less active – it's all about working smarter, not harder.
Incorporate FAQs and case studies into your content mix. Fridays are perfect for FAQs related to your podcast, while case studies can illustrate the importance of topics like market research, providing real-world examples of success.
Knowing I’m going to be selling something related to Instagram launches next month, I’m going to strategically promote my lead magnet at the end of this month. Relate them to common mistakes, offer solutions, and showcase your lead magnet as the answer to your audience's problems.
I’m going to wrap up the month with a relatable mompreneur reel. My focus is connection, and you can get that by showcasing the real you, fostering connection and demonstrating that you understand the challenges your audience faces.
Armed with your strategic content calendar, step into the world of social media with confidence. Share your creations with me on Instagram, and let's master mompreneur content planning together.
